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Orla Johnston
SOCS Retail Solutions inc.
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Trendspotting: Elegant, high quality materials

New York, London, Paris, Frankfurt - yes Frankfurt was the hot spot, hosting Paperworld, the place for leading edge ideas for business (it's the biggest paper products, office supplies and stationery show in the world).
So what's hot this year? Elegance and high-quality materials took centre stage. There's a juxtaposition of high quality design and sustainable materials referred to as luxurious ecology. At ebimage we like to think we're ahead of the curve (or at the very least riding it). We've been helping clients create beautiful, casemade binders that have an air of sophistication that differentiate their offering.
Check out the beautiful binder to your left. High quality design, sustainable material, muted colour - hmm, that sounds familiar. We invite you to give us a call, we'll bring your "show stopping" ideas to life!
Presenting that Wins: Loyalty Rules!
Do you want loyal customers (and who doesn't)? Then conduct a litmus test to see how loyal you are to your customers. Yes, you - have you cut back, stopped providing your customer with materials, stopped communicating to reduce expenses? Even if that meant reducing the value you provide to your client? It's called the give/get phenomenon. What you give - you get. So if you want more loyal customers, you need to improve your loyalty. And you don't have to break the bank.
Research supports cutting back on customer value in tough economic times is almost always a recipe for disaster. We've all heard the stats - it costs five times more to attract a new customer than retain one. Does this mean you need to blow the budget to keep your customers? Definitely not, however you do need to know what your customers value most and what they don't value.
A formal customer survey may not be in your budget but talking to a few key customers over lunch is a very worthwhile investment. Not only will you find out what they value, you'll also build your relationship (the #1 reason why customers buy). Odds are, if it is of value to your key customers, the majority of your customers view it as important too (if not, they may not be your ideal customers).
Below is your informal survey check list:
  1. Make a list of the added value items/services you provide.
  2. Share it with your client and ask them to rank by importance.
  3. Analyze your results to identify common patterns.
  4. Put on hold those items that were ranked least important.
  5. Communicate these changes to your clients.
  6. It's all in the positioning. Letting your clients know what's dropping off and why is a must. Effective communication builds trust, trust is the cornerstone of relationships and loyalty.
So why not pick up the phone, schedule a lunch and find out what matters most to your customers. When you give your customers what they want, you get loyalty! Remember to visit our website for presentation solutions.
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