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Orla Johnston
SOCS Retail Solutions inc.
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Trendspotting: Tactile experience

Techie Polybinder in gun-metal greyWe scan the globe to bring you the latest, greatest ideas in presentation and packaging and we love to share. We regularly highlight a new product, material or design that caught our attention so odds are it will wow your customer.
As much as technology has advanced you can't beat a real, tactile experience. So go ahead and show your clients that groovy on-line program but make sure you back it up with a memorable leave behind experience. Like this high tech feeling binder to your left.
Featured in gun metal grey it oozes "cutting edge" with the see through cover and imprinted funky logo design. Whether you go with this show stopper presentation piece or want us to help you custom design something that's uniquely you - we're here to help. For more info click here and drop us a line via e-mail to get further info..
Presenting that Wins!
Knowing is Everything
You've got a big pitch, odds are you're not the only one. Before you present, you need to figure out your competition, who else has your prospect invited in to tell their story? Once you know who they are make a list.
  1. Your Competition
    Get a piece of paper and write down the name of each of your competitors down the side. At the top write strength and weakness. Capture your competitors' strengths and weaknesses.
  2. Your Business
    Now do the same as in number 1 above but for yourself. Write down your strengths and weakness. Things you really excel at and things you need to improve on.
  3. Review and Act
    Think like your prospect. Perception is reality. Review your competitors and consider what your prospect thinks about each of these competitors. Consider how your prospect perceives you. How can you shore up your weaknesses? And mission critical, how you can reposition your competitors strengths as a weakness?
Equipped with this information you are ready to solidify your position. Lead with your strengths, close with your strengths, make the competition irrelevant and let them know why you're the best person for the job.
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